Pacific Centre Entrances
Cadillac Fairview wanted to draw attention of Olympic fans to the entrances of their downtown Vancouver Pacific Centre Shopping Complex during the 2010 Winter Games.
The default show is Pacific Centre Blue however Pacific Centre marketing team can choose from four other unique shows each created for different events as they did during the 2010 Winter Olympics proudly displaying dynamic moving Red and White in celebration of Canada’s wins.
Photography: Ed White
Western Pacific Enterprises